From the raw emotions of birth to the rollercoaster of postpartum, dive into Lizzie's heartfelt journey. 💕

Discover how Noonie 2-in-1 Instant Cooling Maternity Pads played a role in her recovery and the inspiration behind her venture, Mamayaya

BIRTH STORIES ARE SO POWERFUL. WHAT WAS ONE UNEXPECTED, SURPRISING, OR HEARTWARMING MOMENT FROM YOUR BIRTHING EXPERIENCE?
The first time you're alone with your new baby with no one else around, just the two of you. After growing this little person for 9 + months and finally meeting them for the first time!

THE POSTPARTUM PHASE CAN BE A ROLLERCOASTER OF EMOTIONS AND EXPERIENCES. WHAT'S ONE PIECE OF ADVICE OR INSIGHT YOU'D SHARE WITH OTHER NEW MUMS NAVIGATING THIS PHASE?
Everyone's birth experiences are unique and so are our bodies! So, be prepared, have all of the things and listen to what advice you think may help BUT at the end of the day, it's your body recovering and your home to run so listen to your body, rest and recover above anything else, take up help when offered and do what works for you and your family. Leave the dirty washing, order take out and enjoy this wonderful season.

WE'RE ALWAYS CURIOUS ABOUT HOW NOONIE FITS INTO MUMS' RECOVERY STORIES. HOW DID OUR PRODUCTS SUPPORT YOUR POSTPARTUM HEALING AND COMFORT?
Noonie Padsicles were actually one of the first things I purchased. I thought I might not even need them (LOL). I'm not even sure they made it to the hospital bag to be honest. However, they definitely were needed. My birth was super quick and ended up in an emergency situation, having an episiotomy and a severe 3rd degree tear needing surgery to repair. SO these were honestly a product that saved me so much after 2 days in hospital, coming home and using them instead of trying to roll up ice packs into my briefs and all sorts of other tricks, while still wearing a normal pad - not comfy at all! Life saver!

MOTHERHOOD INTRODUCES US TO SO MANY NEW JOYS AND CHALLENGES. WHAT'S BEEN YOUR PROUDEST OR MOST HEARTWARMING MOMENT AS A NEW MUM?
Just watching this little person grow. I know that sounds so boring but it's the best.

IF YOU COULD DESCRIBE YOUR ENTIRE JOURNEY – FROM PREGNANCY TO POSTPARTUM – IN THREE WORDS, WHAT WOULD THEY BE?
Life-changing, Vulnerable, Beautiful

LAUNCHING A BUSINESS INSPIRED BY PERSONAL EXPERIENCES IS TRULY SPECIAL. CAN YOU SHARE THE STORY BEHIND YOUR VENTURE MAMAYAYA AND HOW YOUR OWN BIRTH EXPERIENCE IGNITED THIS PASSION TO SUPPORT OTHER MUMS?
As I mentioned previously, I had quite a rough postpartum recovery. I found it very overwhelming after giving birth trying to navigate my way through online stores to find the products I desperately needed or having to send my partner to the baby store, only to come home with the wrong thing or nothing at all. I really wanted to create a space for mums to be able to find everything they need along their journey. Quality, practical products that don't cost a fortune. And also things that can be gifted. Products like the Noonie Padsicles - I am so proud to stock because they truly helped me so much and inspired me to create Mamayaya.